Induction: The Industry Needs To Cross The Multi
Before HC Network Home Appliances Channel announced the first half of household electrical appliances of concern about the survey (
The first half of 2007, the mainstream of home appliances small inventory of online transactions
), Surprisingly, since the second half of last year, is considered to enter the industry “ice age” of the appliance in the first half of the attention, continued to rise. The experts interviewed recently pointed out, the appliance industry to take to the healthy development, introduction of standards in the relevant sector of the market, enterprises need to increase
Technology Investment made in line with China’s national conditions and value of new breakthroughs.
Since 2000, China Microwave ovens Has maintained a high growth state of the market-style, in high-growth stimulation, many appliance manufacturers have expanded production scale, but no line appliance manufacturers have also launched the project. The PRC, according to statistics, during the first half of 2006, the domestic appliance market, retail sales rose 49.77 percent, while the market is retail sales increased by 55.92%, while as many as 3,000 brands. But into the second half, the situation nosedive, as
Raw materials Prices, especially Panel Prices higher, resulting in finished product prices over
Consumption Those who accept the bottom line; manufacturers continue to expand the production scale has led to overcapacity, manufacturers and channels leading to
Proxy Business Stock Have reached a staggering figure. After entering in October 2006, Guangdong Shunde had more than 70 appliance business failures or changing products. Appliance industry to the “ice age.”
Vice Chairman Liu Fu Chinese appliance in that this is the appliance industry, self-destructive. Earlier this year, the Beijing consumer association of the induction cooker products on the market comparison tests showed that some products failed mechanical strength, which means the appliance heating surface
Plate Insufficient impact strength material, panel prone to cracks, when there is overflow, etc., will cause leakage accident. “Dare to be assured that the products consumers buy it?” Liu Fu said that there are some products induction cooker market power to small standard large, consumer fraud, and shoddy products, resulting in an average 20% repair rate is about 80 individual brand % of the phenomenon, a number of “orphan” products is nowhere repair. He believes that the lack of national standards, product technology maturity is not high,
Investment Short-sighted, such as the rapid expansion of production capacity hindered the industry’s healthy development.
HC Network Appliance channel statistics recently released report shows that in the first half, the appliance of concern about the sharp rise. From the first half of the cooker
Buying Information View, a general trend is climbing higher and higher. Thus, statistical reports that this phenomenon shows that the appliance is not as feared as hitting a dead end, and its market is gradually thawing. But Fu-in that the appliance industry to be out of the “ice age”, in addition to speed up the development of quality standards and the mandatory appliance efficiency standards, there are product characteristics and conditions docking issues to resolve. (
The first half of 2007, the mainstream of home appliances small inventory of online transactions
) In the golden period of development, the appliance was become the best alternative to gas stoves. Fu-in that from
Energy Ideas about environmental protection, it has some value, as well as some consumer groups are acceptable. However, there are obvious weaknesses Cooker: Chinese rice cooking habits simmer stew (stew), cooking, although the induction cooker can also be used adjust the power, but always feel the food tastes bad. Moreover, the cooker needs to use specific materials, metal pot, there are high demands on its shape, giving users the inconvenience. Only close to the consumer goods
Life To have market viability. In addition, there is a phenomenon worthy of study, induction cooker in the red-hot the past few years, how many sales as a gift? There are many other products take a lot to send as gifts to sell? Liu Fu pointed out that if a product lost its independent status of the market, become accessories or sale, then the momentum of development of this product is unlikely to last long. Product development should be derived from life
Service
In life, so companies should be more investments in technology, product value in seeking new breakthroughs.
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