Window Hardware Wave Of Marketing Blowing Three Ways
Advertisement Marketing , Is the basic shape brand marketing, business investment is the largest component. In recent years, Home Advertising building materials business marketing is also shown getting worse, go public enterprises also have a large advertising marketing strategy. In the eyes of consumers, product advertising has become the best way to understand the business. Wind blowing
celebrity endorsements
Celebrity endorsement, in the home building materials industry can be said that the trend is definitely marketing, brand windows and doors companies use celebrities endorsement of the phenomenon is more common. Despite the relatively high cost of celebrity endorsements, but the home-building materials enterprises are still keen. The reason is that celebrity endorsements can actually push a wave of consumer a level of no small waves.
Looking back over the windows and doors industry, invited to participate in marketing activities in many stars, but also achieved good results. In 2006, “China wooden 30” press conference held in Beijing, the host venue Bai Yansong’s appearance brought unrest, caused quite a stir; 2008, Run into the creative development of the “Posey Mia popular for a “brand conference, former Olympic weightlifting champion Chen Xiaomin invited to participate, response is good and the enterprise’s products Sell Market, bringing a positive impact; Zhejiang Opie and movie stars Jiang Wenli Door Cooperation So that the brand quickly be raised.
Celebrity endorsements of windows and doors companies are: Hong Kong star Esther Kwan please send elegant aluminum Guangdong endorsement door, Xiang endorse the brand image of Emperor Yong Xing Austin door, ask the Hong Kong martial arts star Yuen Biao endorsements Hennessy (Blue Hill) aluminum door, crosstalk performer Li Jindou endorsement of the Zhejiang Group Hi doors industry, have been successively set off no small stir. In addition, Hong Kong and Taiwan than the music star Rosamund Kwan endorsement doors, Eric Tsang signed Janes Locks, windows and doors also reflect the traditional policy of celebrity endorsements companies try to go the route. Among them, the head of product marketing than music, said: Just like the wooden products must be based on ergonomic principles, taking the same lifestyle and aesthetic taste, hire celebrity endorsements are not spur of the moment, but in the context of the time is right to employ the image of the same star to enhance brand image. Janes Lock, director of marketing, also said the domestic hardware market is in a moment of confusion, not technical superiority of the product selling price than those with a technological advantage is even higher, so that consumer interests are not protected. Therefore, the only domestic hardware companies technology is not enough, but to have marketing ideas, to strive to be Architectural Hardware Industry brand leaders, to bring the whole industry, industrial upgrading.
In fact, the doors and windows pop star image of the endorsement business is just beginning, indicating degree of door and window industry brands have yet to upgrade, also shows that the industry is still in the rising stage of development, third-rate companies make products, second-rate company to do service, first class corporate culture to do! The brand operation is an important part of corporate culture. In this regard, China National Hardware Association, said the responsible people, hardware, doors and windows industry has always been based on product sales, not good at marketing hype, the level of thinking in marketing planning, celebrity endorsements and other aspects of operational experience far and ceramics, Paint And other mature fields, the operation of doors and windows need enterprise product marketing in the marketing level, activity frequency and follow-up promotion efforts on.
CCTV tender
2010 tender the CCTV New Year prime advertising time a new high of over 10 billion revenue, an increase of 18.47%, ended up pours. CCTV home building materials industry as the tender “dark horse”, a meteoric rise, should not be overlooked. Mu four seasons, solar energy 220 million songs heavily bid, bid 80 million paint three trees, home store actually houses 72 million, Meikailong tens of millions, the European School, Kbbln put nearly 10 million bid.
Experiential marketing trend of marketing to lead terminals
Experiential marketing is the terminal stores in recent years, home building materials industry, the more popular ways of marketing in recent years through the development of experiential marketing is gradually becoming more mature. In recent years, exclusive of the share of large enterprises are constantly being divided up. Some brand building materials businesses, Decoration In order to achieve different management companies, paying attention to the brand’s image package, open windows and doors alone was home brand culture and life experiences Hall Museum, and shopping store, exhibition hall furnished home Simulation Center, into which the product, including related jewelry and accessories, so that when consumers visit the empathy, to understand the functions of windows and doors products and experience to bring comfort to the product so as to promote the purchase of consumer demand, market development to promote the drive, continue to stimulate consumption is also useful help.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as rooster kitchen decorations , beveled glass fireplace screen.
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