How To Use Facebook Timeline for Business
Facebook has recently announced some new changes towards the fan and business pages. The capability to send private messages to fans as a Facebook company page admin has just taken force. Together with private messaging, Facebook just announced the release from the Timeline style for fan pages. All fan pages will be needed to switch over towards the new format by March 30th, 2012. Don’t be intimidated by the switch to timeline! The very best factor to do now is prepare yourself for the update and take advantage of FB Covers for the actual estate company.
Cover Photo: Right off the bat, this really is the greatest change that comes with the timeline pages, and this photo will also be the very 1st factor your fans see as soon as they land on your page. The cover photo is much larger and will possess a larger impact than just your profile picture alone. This is a great space to showcase and add a bit creativity to express your actual estate business. A few suggestions to incorporate this space into your actual estate marketing plans may include:
Advertise “featured listing”
Promotions, special events, or exclusive offers
Collage of photos, or houses you’ve sold or clients you’ve worked with
Your workplace staff and members of your team
Pictures from about your actual estate marketplace
Take note, the size of the timeline cover photo is 850×315 pixels. It’s a great concept to style or select your cover photo in advance so it’ll be ready to launch by the time the timeline for fan pages officially changes more than.
Emphasize Posts: Maintain the important news most visible by pinning a post towards the leading of your timeline. The post will stay in the top of one’s page for as much as 7 days. Page admins can also “highlight” any story, which will expand the post to the full width of your Facebook Timeline, giving your story much more exposure. Tip: “highlight” or “pin to top” ongoing social media contests, real estate marketing flyers, or informational posts top up to special events.
Add History: Users love to determine businesses add a personal touch to their Facebook page. By adding milestones, timeline will give your fans insight into your real estate business, and show your growth over time. Mark milestones or essential events that occurred before Facebook itself, like your company start up, new location, awards, when you added new staff, new brand or item release, and so on. It is greatest to have photos of one’s milestones, so your fans can take a trip back in time to the starting of your actual estate business with you.
Do you think all the modifications Facebook is creating to custom fb fan pages will benefit your real estate business, or is it just a burden to need to keep up with all the new functions? What other ways do you believe the timeline function can benefit real estate marketing?
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