Universal Lock Extension Market, “lock” Prison 250 Million Overseas Market
Wenzhou City General Lock Co., Ltd., the market is now warming up.
In the just concluded the 105th Canton Fair, they harvested 280 thousand dollars in the intention to turnover, the only kindly turned down in September after foreign orders. Because of their production tasks currently very busy, turned down in September after the order, mainly to control the risk of long-term orders for the cost.
Turned down orders do not regret it? “No, we are not afraid of the future did not order!” Chapter chairman for Ming said with confidence.
His confidence comes from a set of data: According to statistics, last year the second half of the first quarter of this year, industry, foreign trade exports in Wenzhou lock down 30%; while the export volume of foreign trade last year, General Lock 2.5 billion increased by 15% year on year; in the first quarter, the company’s foreign trade surpasses last year’s first quarter exports increased by 16%.
The results obtained show that the generic company’s strength and charm. Zhang Ming said for now the company R & D, production technology and brand strength increased a lot than before, not only by the market acceptance of products, and more right to speak. At the same time, they also from the global Financial Crisis was a market opportunity.
Strengths: technology turn the international “threshold”
At the 105th Canton Fair, GM showed the lock was developed specifically for this exhibition of 10 several new products, including bicycle security alarm lock. Although they all display products account for the company less than 10%, but the degree of concern by the customer as much as 90% of the remaining products the old section.
“The power of innovation is enormous, it can bring unexpected rewards to the enterprise.” Ming said the chapter. Lock industry in Wenzhou, since the second half of the decline of foreign trade export enterprises, innovative enterprises decrease of 10%, but not innovative enterprises up to 40% decline.
Early as a decade ago, GM had been aware of the significance of innovation. Since then, they took a year Sell 4% of the amount invested in R & D of new products go, dozens of new products each year. As of last year, GM small Bike lock A resolution on access to 93 national patents. Products sold in 2008, 65% of new products, and these new products for the enterprises to create a 90% profit last year. The company also received “high-tech enterprise in Zhejiang Province”, “patent model enterprises in Zhejiang Province” and “national Spark Program Implementation Unit”, “National Standards drafting unit” and many other honors.
Order to smooth the European market, free from EU ” Electric , Electronic Equipment limit the use of certain hazardous substances “and other trade barriers,” difficulties “are still common Environmental protection , Security product development up and down effort. Last year, the company finally broke through to the EU’s trade barriers, to get a passport to the EU market.
Lock in 275 manufacturing enterprises in Wenzhou, they is the only through the EU, “Electrical and Electronic Equipment Directive restricting the use of certain hazardous substances” and other trade barriers in the business.
Charm: Brand “ring” to international giant
Lock into the general workshop, finished printed lock on the “TONYON” the trademark eye-catching. The brand is GM spent ten years time “grinding” out of the market “sword.”
“Now we have a common foreign businessmen identified products, in addition to Chinese and our products, but also value our brands. For example, in Korea, the consumer will identify with our common locks.” Ming said the chapter.
To wear this “sword” They not only spent a thought, but also a lot of profit to pay the price. Since 1991, GM in product packaging and promotional shoot with “TONYON” trademark.
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