Why every developer should know about SEO, and why it is important?
What is SEO?
SEO is the acronym for Search Engine Optimization. It is the practice of making or modifying your site in a definite way in order to be search engine friendly. In other words, SEO is applied to build and increase traffic to your site. By being search engine friendly and by employing SEO techniques, the objective is to drive and raise organic search traffic to a website. The search engines are concerned about what you tell the visitors on your site, but they also care about what other people are telling about you; that is to say, how they link to you. That is where SEO attains all the more importance.
Why SEO is important?
It is a major web practice since it allows site owners to increase their insight into the searches users do which are associated to their industry and then target those search terms to make sure that the people who are searching for your products easily find them online. In the past, people used to search internet to shop for cut-priced products. But, the vast majority of people today use the Internet to search for almost about everything, even for services. That makes it vital for the online business to maintain a strong online presence even in future. This can be done by applying effective SEO strategies, i.e. by creating relevant content keeping in mind the search engine algorithms without which your site will go unnoticed. You can hire SEO expert from India to know more about SEO.
As a dotnet developer, when you think about SEO, it is advisable to keep the following factors in mind:
A Discoverable Website:
The most important thing about SEO is to make the site discoverable to the search engines. Make sure you do so and that your content is properly indexed by the crawlers of the search engines. This requires making sure that all the relevant pages are accessible by a robot. For that, you need to give a thought to building links and anchor text to inner pages on your site. But, don’t use too many links as it could be considered spam by the search engines.
Right Keywords at the Right Place:
Put the right key words in the most relevant and fundamental places like the URL (it is better to have your domain name of the same name), in the Title Tag of the page, in the H1 tag, describe the image and video files, etc. But don’t just stuff too many key words as this is also considered spammy. They should contextually relevant. It is beneficial to hire SEO consultant who can help you regarding the matter.
No duplicate content:
Google (and some other search engines) employs duplicate content detection algorithms like shingling. It is better to avoid duplicate content. You can use using canonical tags instead to help search engines identify the authoritative pages, as using duplicate content can confuse the search engines. It is also good to have different strategies for similar content by creating dissimilar pages by adding more text and different information otherwise the page won’t rank well in the search engine results. For more assistance, you can take help of an Indian SEO consultant who has required capabilities and knowledge of white hat SEO techniques.
Striking Meta Tags:
Meta Tags are the smart, little descriptions that appear on search result pages (SERPs) below your link. They are vital for your viewers if you actually want them to click on your links. Appropriate Meta descriptions help your user immediately decide if your page is really looking further, that ultimately results in increased traffic. It is advisable to get support from an Indian SEO professional who can give you first stop solution for all your requirements.
Novelty:
Freshness always draws in more traffic! Frequently updated content gets higher ranking as Google more often crawls sites that are updated on a regular basis. You can do all sorts of relevant practice to do so, like writing blogs, building links, etc. The best way is to hire SEO from India to get the first stop solutions.
Use of Webmaster Tools:
It is advisable to have a Google webmaster tools to avoid crawler errors. Update your site information with a proper 301 redirect for the ranking sites and pages that have been moved elsewhere. This helps redirect the old page and the users can have an access to those pages or sites.
Building links:
Links and anchor text are one of the most vital parts of SEO, it is very important to get as many links as possible as it makes your content fresh. As a dot net developer, the best policy for link building is to create appealing content that people will want for reference. Characteristic link building is done by making deals, creating partnerships, link exchanges, using social media platforms, etc. All these can powerfully work to build more links to your websites generating more traffic.
So, it is now clear why every .net developer should have at least a basic understanding of what SEO is and why it is imperative for the online success of your websites and if you do not consider the SEO aspects, you can miss a considerable amount of traffic! There are lots of ways to match the system, but it is to follow the best practices and build real value by generating original content, as the search engine algorithms keep changing by becoming more and more sophisticated to get the most relevant results for the users.
Author Bio:
Smartkathy writes about the important of SEO and why every developer should have knowledge of it. She also likes to write on benefit to hiring SEO consultant.
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