Suning Appliance Challenges Of Membership Marketing Model Preparing 51
4 11, Germany’s SAP, such as China Chief Operating Officer, Sun Weimin, president of Suning Appliance and announced, Suning Appliance SAP / ERP successful implementation of the on-line, Suning this leap into the first full membership of domestic appliances Marketplace. Suning also announced that from April 15 to 23, more than 300 stores across the country start “to’ll buy points are 30 million” to promote large-scale member of none other activities, according to the rules mean to send 3,000 points cash.
If you buy an air conditioner did not wash for three years, will someone take the initiative to remind you; if you bought a full set of appliances only that did not buy a color TV, you will be none other events large shopping malls are the latest product information. The industry believes that this new membership-based consumer electronics marketing model marketing models will be available direct challenge.
Advocacy membership marketing Appliances distribution companies are advocating membership of the VIP systems similar to department stores, but VIP is different from the system, appliance store on the distinction between members of more detailed. Such as the introduction of the membership card in addition to Su Ning Sun Card, Silver Sunshine, Sunshine Gold, Diamond sun shine the four official membership card, it also provides a temporary shopping card as proof of customer temporary consumption. As long as customers fill out membership applications for first registration when leaving detailed personal information accurate, Suning Appliance’s Sunshine Series cards that will be stored cardholder data and personal details of members of record for each consumer.
According to reports, Suning the opening of the new data processing platform for its advantages is that?? Members just show your membership card when shopping, sales documents, invoices, service single traditional instrument automatically generated. This membership system so that Suning Strong Sales During the past checkout, fill in a single office crowded, packed scenes will no longer exist, replaced will be harmonious and comfortable shopping environment and shopping and relaxed atmosphere. This innovation also allows Suning also realize the point between the sales and membership, to provide personalized marketing strategies and personalized service.
To shop would send 300,000 points
National membership as a new mall appearance, Suning that from April 15 to 23, more than 300 stores across the country start “to would send points per 300 000,” none other large members to promote activities points according to Su Ning, the rules of this activity is equal to 3,000 stores would send cash.
Event, Suning membership card for pre-existing top-30 extreme, but for new membership card customers can also receive a 30 extremely pre-charge membership card, according to 100 cents = 1 dollar exchange rate, Suning giving each member equal to 3,000 yuan in cash. These points will allow audience members to buy Suning Electric Appliance in accordance with the products use the points corresponding to the amount arrived directly in cash. To ensure the sharing profit margin, Suning to 51 this year more than 20 billion special reserve resources for early release, the average amount of points to use about 10%.
Addition to pre-delivery points, the Suning members will also receive the product after purchase return points, the higher the membership level, the same points, the higher the return of goods, and with the total consumption amounted to Silver Standard, these points you can use as cash at any time, without time limit.
“Membership-based marketing will become the main way home appliance sales,” responsible person Guangzhou Suning, Suning next full universal membership system will allow more consumers to enjoy the benefits from.
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