2009 Beverage Competition Situation Analysis – Drink, drink competition – Food I
In 2009 the beverage market competition in the surface is calm, is actually dark current surge. While big brands are not big moves, do not particularly new innovative and unique ideas. But the new round of Marketing War has long been foreshadowed. Research Center under the China FMCG long-term tracking of the beverage market and the observation of the beverage market this year dispute over the height of competition Advertisement The high degree of competition over the deep channel depth, width of competition more than the width of the sub-sector.
High-end brand of bottled water wars, low prices Running out of Time.
2009 years Drinking water Market, although not many bright spots, but many new brands, many companies have introduced bottled water. Except Nongfushangquan "Natural alkaline water", Master's, "mineral water", Wahaha purified water sales continue to occupy the major share, the delicious, Pepsi, Huiyuan , Daly Park, Jinmailang and other enterprises have also increased efforts to promote bottled water, with its own network advantages are also achieved good sales. The 34 markets where the brand of bottled water is blossoming out of the local market, low-cost crazy separatism. For example, the local system Ginza supermarket chain in Shandong have launched a special 0.6 yuan special bottled water. Bottled water is wide and the introduction of "good water is not the same" concept since its launch in 2007, 2009, sales growth in the Yangtze River Delta region. Evian bottled water brand in the world of domestic chain of super system speed march, occupy a significant share of high water. Meanwhile, the introduction of high-end water is another major highlight of this year. European mineral water mineral water brand Heidiland2007 enter the China market, in the A class cities achieve better results. It is reported that, Heidiland is well known in Europe from the Swiss high-end mineral water companies, Heidiland chief Sergei China, said China will invest from 200 million to three hundred million U.S. dollars, "The goal is to become the first Chinese high-end water market . " 5100TM Tibet Glacier Mineral Water in 2006 with the opening of the Qinghai-Tibet Railway after entering the mainland market, 5100TM mineral water glaciers in Tibet began in 2007, the overall layout of the national market, North, East and South China in major cities to become the brand conquering a city the battleground. "Based on its high quality products and resources, rarity, we 5100TM Tibet Glacier Mineral Water market position is 'world-renowned international brand'." 5100TM market in Tibet Glacier Mineral Water Head of Yan Zi said. However, its performance for the year 2009, part of a larger regional market, despite the investment, its sales performance and overall market performance really is flat.
Can be expected in the emerging domestic and international brands to enter the bottled water market, although the current market structure will not cause an immediate impact. But its impact is enormous and far-reaching in the next bottled water market, the competition will be first-line brand to brand marketing from the price war, war, low-end scramble for bottled water will be a price war, the combination of promotion battle.
Tea Competitive upgrade again Tea beverage market competition in the past few years, the pattern of ripe, Unity , Master Kong, Wahaha, Suntory, Nestle, Pepsi, delicious, Daly Park and other brands have basically occupied the tea beverage market leading position, but the pattern of apparent intensity of competition but also to upgrade again. This year the public view of the action of various tea companies can be said that each have their own wonderful.
Unification of Taiwan and Master Kong is still main attack duo of green tea and black tea market, but also opens up other tea products, such as Master Kong effort to build the jasmine tea and jasmine tea dense, uniform tea king. Vigorously promote the new brand with the other difference is that the two dominant always maintain their green tea iced tea and ice leadership, strengthen the control and development of the channel, so the distribution network more robust. Sources such as unified in the Internet cafe the success of small convenience stores, the performance has been praised, and Master Kong on the development of small and medium sales channels has been very successful, in the small terminal lots of manpower and resources for ongoing activities, both the black and green tea, but also spared no effort to promote its other products.
I am an expert from China Computer Parts, usually analyzes all kind of industries situation, such as olive wood cross , wooden buddha statues.
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