There were many factors in the home appliance industry is difficult to find way
Home Appliances
Industry bear the rising costs of raw materials prices and labor, while the market growth rate also decreased, the only explosive sales
Flat Panel TV
Profit margins are pitifully low. In 2008, the home appliance industry, its way out of difficulties?
sales growth is not optimistic
According to the National Bureau of Statistics show that in the first half, China
Refrigerator
Market continued to maintain growth, but obviously slowed down. Monitoring data from January to May, compared with a year earlier, retail sales and retail sales of refrigerators increased by 10.11%, respectively, and 16.16%. China's refrigerator market in 2007 retail volume and retail sales grew 12.8% year on year and 21%.
1-5 months, China
Air conditioning
Production totaled 46.58 million units, up 14.1% from January to May of 2007 the cumulative air-conditioning in China rose 19.67 percent yield, in other words, the first half of this year marked slowdown in output growth in China air conditioning. Volume of data in line with this trend, 1-May air conditioner market in China retail sales up 10% year on year growth rate of 20% less than last year. As from 2005, copper, aluminum, steel and other raw materials prices continue to rise, production costs are also rising. In addition, the state will become mandatory in March next year to improve air conditioning efficiency standards, the threshold may be increased from the original five to two, although this is no final conclusion, but even if only to improve energy efficiency standards to the three on the market Level 4, 5 energy efficient products account for about 80% of the market, in other words, approximately more than Bacheng air-conditioning products will not be on sale.
TV
Market is not optimistic, according to market research company in the PRC, Peng Yu, director of marketing introduced in the first half
LCD TV
Market, foreign brands share of retail sales reached 53.32 percent, retail sales of domestic brands accounted for 46.68%. Differences are more pronounced in retail sales, accounting for 63.19 percent of foreign brands, local brands only 36.81%.
Vice President Yang Dongwen
Skyworth Group, said costs to the enterprise a lot of pressure, the manufacturing sector most. There is also pressure on the three aspects: first foreign brand to adjust the price competition strategy, the formation of pressure on the domestic brands; second is the pressure of market competition; third, the pressure from the channels, States United States
Suning
Channels such as business has its own competitive pressures, competitive pressures lead to channel business to greater pressure on manufacturers.
Enterprise-round breakthrough
The face of pressure, appliance manufacturers should start passing more deeply explore the market, and ongoing technological innovation.
Konka
Group general manager of multimedia business, said Mu Gang, the first half of this year many companies have stepped up the integration of sales outlets in rural markets, and actively promote the rural market, rapid infiltration. Research firm GfK (China) industry analysis and special research director Ye Ping told reporters: "Three, four brand new market opportunities for the local community, this part of the price-sensitive consumers, the local brand more user-friendly." GfK The statistical data show that the flat-panel TVs this year, three or four markets spread significantly faster, up about 200%.
In developing the rural market, the overseas market has become the object of the enterprise to expand. Currently, Skyworth, Hisense, Konka, TCL, Changhong and other domestic first-line TV companies are doing two things: First, the global market demand for product development, and second, to find strategic partners in overseas, to a certain stage, and then discuss whether to invest overseas factories. The statistics research firm DisplaySearch, TCL's CRT TV RCA brand in North America accounted for 46% market share. At the same time according to the data listed company announcements, LCD TV sales in the first quarter of this year, 11 million units, up 14 times.
Reduce costs is the focus of the company, Skyworth Overseas Development Corporation president Kuang Yubin said Skyworth in South America, Africa, Vietnam, Russia have cooperated with the factory, Skyworth and management of technology output value of RMB appreciation to make up for the unfavorable factors such as spare parts Business also reduces other adverse effects.
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