What is SEO Anyway?
SEO is the short form of, ‘search engine optimisation,’. Search engine optimisation, as you might well be able to guess from its name, it’s all about optimising your website for the purpose of making it rank better within the search engines. But the question is, why do businesses in particular even bother with it?
Anyone who has looked into SEO has probably heard the term ‘spiders,’ or ‘crawlers,’ which are essentially the bots that search engines send to scour the web. The information these bots retrieve makes up the search results within the search engines. By carrying out on page optimisation on your website, you make changes that assist these bots to know exactly what your website is relevant for.
It’s worthwhile too, considering the fact that, as a society, we love to shop online. We buy everything from the Internet, from food and clothes to car insurance! The convenience and simplicity means we’re spending ever more online.
In the UK alone, shopper spent a staggering 38 billion in 2009 – despite only officially coming out of recession towards the end of that very year. Forrester Research also forecast that the online spend in the UK will reach 56 billion by 2014. With all that money being spent online, is it really any wonder that businesses want their websites to be the ones that are found by the consumers seeking the products and services they retail?
As the Internet becomes ever more impossible to ignore, businesses are switching on to the fact that simply having a website will not suffice as an Internet marketing strategy. Given the fact that so many millions of us shop online and that a high proportion of such searches for products and services start with a search engine, SEO has become an effective means of enhancing your site’s visibility to the consumers specifically seeking out your products.
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